Do Discounts Hurt Sales?

Dec. 1, 2013 by

The objective of the sales process is to communicate the price/value relationship and the unique selling proposition the salesperson is providing the customer. Think about that for a moment. If

Here’s a thought: The meatball as an API

Nov. 19, 2013 by

Here’s a thought: The meatball as an API Every company should think of their own brand as a product that can be integrated within another brand. When one moves beyond