This Awesome Ad, Set to the Beastie Boys, Is How to Get Girls to Become Engineers
This is a stupendously awesome commercial from a toy company called GoldieBlox, which has developed a set of interactive books and games to disrupt the pink aisle and inspire the future generation of female engineers. The CEO, Debbie Sterling, studied engineering at Stanford, where she was dismayed by the lack…
As the father of a decidedly un-girly girl and someone who has worked with and for some brilliant engineers and leaders that just happen to be women, I thoroughly enjoyed this. And the clever Beastie Boys hook didn’t hurt either.
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